Putting allergies on the national agenda

Success Stories, Health

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Services provided: PR Management, Advocacy, Media Conferences

The National Allergy Strategy aims to improve the health and quality of life of Australians with allergic diseases and minimise the burden of allergic diseases on individuals, carers, healthcare services and the community.

Through multiple campaigns and advocacy efforts, Lanham Media has worked with the leading medical and patient organisations for allergy in Australia to put allergies on the national agenda through consistent and quality exposure in national and metro media over the past five years, targeting consumers, clinicians and policy-makers.

National Allergy Strategy campaign by Lanham Media

This has included advocating for increased funding for critical services, promoting infant feeding guidelines and raising awareness about new resources for teenagers and the food service industry.

“Lanham Media have been our media consultants for over five years. We have found all their staff to be easy to work with, professional and most importantly, effective in obtaining media coverage no matter how difficult the task. Even when it seemed like attracting media attention was unlikely, Lanham PR have always achieved great coverage for us across a number of different and challenging projects.”

Sandra Vale, Coordinator, National Allergy Strategy