Inspiring better cooking with The Essential Ingredient

News, Lifestyle


Services provided: Media Management, Product Pitching, Editor Briefings, Blogger Outreach, Event Promotion

The Essential Ingredient has grown to become Australia’s home of quality foods, professional-grade cookware, culinary books and cooking schools.

They continue to inspire better cooks with expert product knowledge and a commitment to service, supplying home cooks and professional kitchens alike.

Lanham Media has assisted to raise the profile of The Essential Ingredient through ongoing product exposure in reputable food and lifestyle media including Gourmet Traveller, Good Food, Delicious, Broadsheet and the Australian Women’s Weekly.

This involved seasonal campaigns, face to face briefings with key editors, product pitching for gift guides and new product pages, event promotion, blogger outreach and coordination of requests, samples and photos.

With stores located in Prahran, South Melbourne, Albury, Canberra, Newcastle, Orange, and Rozelle, Lanham Media has also assisted with raising the profile of franchisees and stores through regional and local media.

“Lanham Media helped us navigate a crowded, noisy food media landscape, helping identify innovative and brand-relevant opportunities that made us stand out, and nurturing relationships with publications that added tremendous value to our business.” 

Tristan Lutze, Communications Manager, The Essential Ingredient

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